"Earthrise is the name given to a photograph of Earth taken by astronaut William Anders in 1968 during the Apollo 8 mission. Nature photographer Galen Rowell declared it ‘the most influential environmental photograph ever taken.’
This had been preceded by the crude 1966 black-and-white raster earthrise image taken by the Lunar Orbiter 1 robotic probe.
An audio recording of the event is available with transcription which allows the event to be followed closely. Excerpt:
Anders: Oh my God! Look at that picture over there! There’s Earth coming up. Wow, is that pretty.
Borman: Hey, don’t take that, it’s not scheduled [joking].
Anders: [laughs] You got a color film, Jim? Hand me that roll of color quick, would you…